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Omnichanel integrations

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A comprehensive approach to sales with omnichannel marketing

Omnichannel is a method used in trade, consisting in reaching the customer through the use of multiple sales channels. Marketing trends evolve to adapt to new technologies and changing public awareness. Entrepreneurs more and more often use this solution, adapting their activities to the needs of consumers. As a marketing strategy, it combines all the possibilities offered by the development of technology, thus making it easier for customers to make decisions. Read what exactly this way of doing business is and implement it to increase your sales opportunities.

How does this method work in practice?

In selling products and services, there are many ways to reach the customer. The easiest way to divide them into two categories: online and offline channels. Their integration is the key to increasing your company's turnover. To better understand what omnichannel is, imagine a customer who orders a product in an online store and then picks it up stationary without incurring shipping costs. Before placing an order, he still calls to make sure about the quality of the product and the details of the purchase. Upon delivery, he checks the compliance of the order on the spot and, if possible, he can ask about other products from your offer. By providing them with comprehensive service in each of these fields, you increase the chances that they will shop with you again the next time. Consistent omnichannel selling allows you to gain customer loyalty and keep them with you. Some examples below:

  • the customer orders the product in the online store and picks it up stationary; saves on shipping costs, does not have to wait at home for the courier. He picks up at a time that is convenient for him, e.g. on his way home from work.
  • return and complaint - this is one of the most common reasons why customers willingly return to stores using the omnichannel model; Instead of sending back the advertised goods, ordered online, they simply bring them to the stationary store.
  • In both cases, you make it easier for the buyer. You use instant solutions, created specifically for the needs of customers, and these are always appreciated

What sales channels will you use in omnichannel?

Skilful integration of channels is the key to success and building a long-term relationship with the client. You have the following tools at your disposal to help you reach your audience more effectively.

Offline channels:

  • stationary shop
  • Telephone
  • SMS notification
  • Online channels:
  • website / online store
  • chat
  • video chat
  • e-mail
  • internet (advertising, social media)

What to remember to use the omnichannel strategy in 100%?

integrate your store's website with mobile devices; a huge number of customers reach you using these handheld devices, and mobile applications are a convenient way to find out about the assortment and make quick purchases
Maximize the offline and online channels that bring you the most buyers - you don't need to make all available
keep an eye on the balance of all the channels you use, don't neglect some tools at the expense of others; it all has to work together
use the program that allows you to synchronize the inventory of both channels, and thus be aware of the availability of products.

Omnichannel builds a favorable brand image and attracts customers

Online sales are a huge sector of the e-commerce industry. The guarantee of success in this field is, above all, understanding the client's needs and striving for consistency in satisfying them. The sales strategy based on the implementation of the omnichannel model will show that you put your recipients first, who do not have to wade through the pages in search of a possibly cheaper product. The synergy that this solution will provide in your company will guarantee them fixed prices, regardless of where they want to buy a given item. Skillful management of communication channels and their synchronization ensure the loyalty of buyers. And this allows you to view the customer's purchase history; on this basis, you can offer him personalized products or discounts, thanks to which you will strengthen the bond between you even more.


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